Honor of kings X Chahalo

US & Canada collaboration

Honor of Kings × ChaHalo Canada was a local brand partnership that brought gaming culture into a real-world lifestyle setting.

As the lead agency, Attention Event & Marketing handled the project from start to finish, coordinating between both brands, planning the campaign, developing promotional rewards and merchandise, managing social media activities, and executing the event. Attention also created and organized the One-Day Manager Pop-Up Event fan experience, which featured live character appearances and interactive activities. By turning a ChaHalo tea shop into a gaming-themed destination, the campaign helped engage fans, increase social media buzz, and create memorable connections between the community and both brands.